Merchandising 101: Some Free Advice
Left to right, light to dark. Yep that’s it. Its a very simple merchandising concept but pull the lightest colors of your booth the the left and have the color scheme get darker as you go right. Its not so literal but you get the gist from my booth photo below.
Well what the hell do you do if you have tons of color? Stay tuned as this month I assist the studio assistantships in fixing up their booths in time for summer shows. They both have bright pops of color and together we will create a scheme that helps customers not get overwhelmed by their products and easily shop.